Updated: 4 October 2025
Privacy policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.nine-pine.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect various types of personal information, including your name, email address, phone number, and payment details, to provide our services and enhance your experience. This may occur when you interact with our website, place an order, or subscribe to our communications, including email and SMS.
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
COOKIES, TRACKING & YOUR CHOICES
Our website uses cookies and similar tracking technologies to deliver essential functionality, improve your browsing experience, personalise content and ads, and measure website and marketing performance.
When you first visit our site, you are presented with a cookie-consent banner where you can choose to accept or decline non-essential cookies.
Declining non-essential cookies does not prevent you from using our site or completing purchases, although certain personalised features or advanced analytics may not function fully.
Whenever we make material changes to this Privacy Policy or to how we use cookies, we will reset your cookie consent, which means you will be asked to provide your preferences again the next time you visit our site. This is in addition to any email notifications we send when such changes are significant.
For general information about cookies and how to manage them in your browser, you may visit: https://www.allaboutcookies.org.
LEGAL BASIS FOR PROCESSING (EU/EEA & UK CUSTOMERS)
When we process your personal information, we do so on the legal bases permitted under the EU General Data Protection Regulation (GDPR) and applicable UK data protection law. These legal bases include:
• Performance of a Contract: when processing is necessary to fulfill your order, manage your account, handle payments, deliver products, and provide customer support.
• Legitimate Interests: to prevent fraud, improve our services, maintain the security of our website, and carry out limited analytics essential to running our business.
• Consent: when you actively opt in to marketing communications such as email or SMS marketing.
• Compliance with Legal Obligations: when retaining information or sharing it with authorities is legally required.
Our company is established in Sweden, and Swedish law and Swedish courts govern our processing of personal data unless otherwise required by mandatory local law.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services (through social media, email and/or SMS.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
By providing your phone number and opting in to marketing, you consent to receive SMS communications from us. These may include promotional offers, product updates, transactional notifications (e.g., order confirmations), and customer service messages.
• Message frequency may vary.
• Standard messaging rates apply.
• Your consent to receive SMS messages is not a condition of any purchase.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy
We also use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/
You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout
We also use additional service providers who act as our data processors, including but not limited to:
Klaviyo (email and SMS marketing automation)
Payment service providers
Fulfilment and logistics partners
Customer support tools
Analytics and performance measurement tools
These partners process personal data strictly on our behalf and only according to our instructions, under written data processing agreements that comply with GDPR.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
Because some of our service providers are located outside the EU/EEA, including in the United States and Canada, your Personal Information may be transferred internationally. When such transfers occur, we use legally valid safeguards under GDPR, including Standard Contractual Clauses or other adequate mechanisms, to ensure your data remains protected.
We do not sell your personal information.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we retain the personal information associated with that order for our records for as long as it is necessary to fulfil the purposes for which it was collected. This includes processing your purchase, providing customer support, handling returns, exchanges or warranty claims, maintaining accurate financial and transactional records, and complying with our legal and regulatory obligations.
We may also retain certain information where it is reasonably necessary for the establishment, exercise, or defence of legal claims, for fraud prevention and security purposes, or to maintain accurate internal business records. In such cases, the data is kept only for the period required for these purposes and no longer than legally permitted.
Where personal information is no longer needed for any of the purposes described above, it will either be securely deleted or anonymised so that it can no longer be associated with you.
If you subscribe to our marketing communications (such as email or SMS), we will retain your contact information for as long as you continue to consent to receive such communications. You may withdraw your consent at any time by following the unsubscribe instructions provided in our messages or by contacting us directly. Withdrawing consent does not affect the legality of processing carried out before the withdrawal.
We retain personal information only for as long as necessary unless a longer retention period is required or permitted by law, regulation, or a legitimate business need.
CHANGES TO THIS PRIVACY POLICY
We may update this privacy policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. If we make material changes that significantly affect your rights or how we process your personal information, we will notify you via email and/or by placing a prominent notice on our website.
Whenever such material changes occur, your cookie consent will be reset, and you will be asked to provide your tracking preferences again upon your next visit to our site.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to raise any issues, please contact us by e-mail at info@nine-pine.com.
Ninepine AB, C/O KIVRA: 559195-7385, 106 31 Stockholm, Sweden
Organization number: 559195-7385